May 20, 2009

Online Marketing of Tourism In Kenya

Filed under: Introduction — parto @ 6:13 am

Kenya Tourism players are locked up in a marketing model that could cost them huge business. While competing destinations are fast adopting the use of technology to attract and retain visitors, Kenya is stil heavily reliant on conventional marketing techniques. Online marketing, is billed to be the most effective in modern times is yet to catch on in kenya.

Online Marketing is a thriving business that is generating billions of shillings in revenue every year. A poll carried out on eyefortravel website shows that seven out of 10 travellers use the internet as their primary source of travel information. The tourism industry is ready to embrace technology in both markrting and payment.

The concept of e- tourism for developing countries was intiated in 2004 by the United Nations. Through their conference on Trade and Development an initiative was created to give the developing destinations the technical means for marketing and selling tourism services online. Developing countries can maximise their comparative advantage in this sector,adjust their tourismm services to suit their own development strategies and become better integrated in the world economy.

This pontential rebalancing in the international tourism system is today becoming necessary as more and more tourists make use of the internet. A country like Malaysia which is one of Kenya stronger rivals in the sun and sand segment are reaping the benefit of tourism, boosted by advertising on CNN. Soon kenya will be employing both online and digital marketing of tourism.

May 19, 2009

Kisumu Airport goes International

Filed under: Introduction — parto @ 10:21 am

Kisumu Airport, one of Kenya’s oldest domestic airport, is to be brought to international standards at a cost of Kshs.2.6 billion. The tender is to take 22 months. Some of the renovations will include:

  • Extension of the runway by approximately 1,000m and reconstruction of the existing 2,000m runway
  • New aircraft parking apron of 40,000 sq m.
  • Construction of a new terminal building of 3,000 sq m
  • Construction of a new terminal building of 3,500 sq m vehicle parking ares and access road.
  • Construction of a new power substation, two guard houses and a tollbooth.
  • New airfield ground lighting, including approach lights,drainage and utility service works.

Kisumu Airport is located on the shores of the L. victoria to the northwest of the city. It is an ideal gateway to the new Western Kenya Tourist Circuit, which includes a wealth of little visited attractions.

May 18, 2009

Wilderness Parks in Kenya

Filed under: Introduction — parto @ 12:30 pm

Aberdare National Park:The parkcovers the higher areas of the Aberdare Mountain Range of central Kenya and the Aberdare Salient to their east. The park is located about 100 km north from Nairobi and stretches over a wide variety of terrains because it covers altitudes from about 7,000 feet (2,100 m) to 14,000 feet (4,300 m) above sea level. Established in May 1950, the Aberdare National Park covers an area of 766 square kilometers and forms part of the Aberdare Mountain Range.

The park contains a wide range of landscapes – from the mountain peaks that rise to 14,000 feet (4,300 m) above sea level, to their deep, v-shaped valleys intersected by streams, rivers, and waterfalls. Moorland, bamboo forests and rainforests are found at lower altitudes.Animals easily observed include the lion, leopard, baboon, black and white Colobus monkey, and sykes monkey. Rarer sightings include those of the golden cat and the bongo – an elusive forest antelope that lives in the bamboo forest.

Tsavo East National Park:The park offers a vast and untapped arena of arid bush which is washed by the azure and emarald meandering of the Galana River, guarded by the limitless lava reaches of the Yatta Plateau and patrolled by some of the largest elephant herd in Kenya.

While In Tsavo East National Park is expected to see the elephants in Eden which is a sight of dust-red elephants wallowing,rolling and the spraying each other with the midnight blue waters of the palm-shaded Galana River.There is the Aruba dam located on the north bank of the seasonal Voi River, it is visited by thousands of animals and makes a great game viewing destination. The Mudanda Rock is no exception it is a whale-backed rock towers above a natural dam,which acts as a draw to hundreds of elephants.

Tsavo West National Park: The Park is a 9,000 sq km game park in southern Kenya, located about 200 km south-east of Nairobi. Separated only by the Mombasa/Nairobi road from Tsavo East, Tsavo West is part of the entire Tsavo eco-system.

Famous for the Mzima Springs, with its unique underwater hippo observatory, and for the Shaitani lava flows and Chaimu volcanic crater, the park offers plenty  of opportunity to explore on foot. In addition the park has recorded over 600 species of birds. The park also holds  an important rhino sanctuary and is famous for elephant.

Meru National Park:The park is wild and beautiful. Straddling the equator and bisected by 13 rivers and numerous mountain-fed streams, it is an especially beautiful area of Kenya. It has diverse scenery from woodlands at 3,000 feet on the slopes of Nyambeni Mountain Range, northeast of Mount Kenya, to wide open plains with wandering riverbanks dotted with doum palms.

Game to view includes: lion, elephant, cheetah, leopard and some of the rarer antelopes; Lesser Kudu, duiker and Dik Dik, one of Africa’s smallest antelopes. Large prides of lion can be seen and some of Kenya’s largest herds of buffalo. The rivers abound with hippo and crocodile, fishing for barbus and catfish is permitted at camp sites and along the Tana River.

Chyulu Hills National Park: Located in south east close to Tsavo West national park, Chyulu Hills is a dramatic, partly semi arid range of hills, formed by lava flows. The park is hoem to a variety of wildlife though lesser in diversity than some of the major parks in Kenya.

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