June 30, 2009

Kenya to launch tourism marketing website in Russia

Filed under: Introduction — parto @ 7:42 am

Kenya will soon launch a destination marketing website in the Russian language to reach potential tourists among the 140 million population of Russians. The launch is part of the on going Source Market Diversification Programme that begun this month and is currently underway in the emerging markets of eastern Europe comprising Russia, Czech Republic and Poland.

The website will be linked to the www.magicalkenya.com which is a destination marketing medium. The website is aimed at breaking the language barrier which has been a major drawback in marketing Kenya in non -English speaking eastern European countries.

A statement realised by the Ministry of Tourism emphasised that for the next two months, Kenya will use Shs 16 million for promotional activities including billboards, printing and distribution of Russian language bronchures before the website is set up.

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