July 2, 2009

Rush for forest tourist cach

Filed under: Introduction — parto @ 12:45 pm

Investors are streaming into Kenya for a slice of the business provides: exotic sites where local and International tourists can sample the best. As land for such ventures becomes scarce ,forests have been the main target, with more people encroaching and squatting in gazetted forests- and in the process destroying the fragile ecosystem. Communities, through the Community Forest Association , are now warming up to the idea of starting Eco-tourism ventures to generate income while at the same time conserving forests.

The Kenya Forest Service (KFA) opened the country’s gazetted forests for investors to put up five-star hotels. This is aimed at earning revenue for the state agency and boosting the country’s chances of attracting high net worth tourists. More than 200 sites have been marked as potential Eco -tourism centres throughout the country and investors will be required to put up low density Eco- tourism facilities to attract the high – spending nature loving tourists.

Activities which can be caried out in the forests include bird watching , water rafting, fishing, trekking, and mountain climbing. Nature lovers will be the main target for the eco – tourism which will not conflict with the operations of the Kenya Wildlife Service. The drive will also attract conservators and well wishers who will provide more resources for conservation.

June 30, 2009

Kenya to launch tourism marketing website in Russia

Filed under: Introduction — parto @ 7:42 am

Kenya will soon launch a destination marketing website in the Russian language to reach potential tourists among the 140 million population of Russians. The launch is part of the on going Source Market Diversification Programme that begun this month and is currently underway in the emerging markets of eastern Europe comprising Russia, Czech Republic and Poland.

The website will be linked to the www.magicalkenya.com which is a destination marketing medium. The website is aimed at breaking the language barrier which has been a major drawback in marketing Kenya in non -English speaking eastern European countries.

A statement realised by the Ministry of Tourism emphasised that for the next two months, Kenya will use Shs 16 million for promotional activities including billboards, printing and distribution of Russian language bronchures before the website is set up.

June 12, 2009

Tourism Sighs with Relief

Filed under: Introduction — parto @ 9:26 am

The tourism sector has received a boost from 2009/2010 budget the sector has been allocated Shs 1.2 billion. The Kenya Tourism Development Corporation was allocated Shs 800 million and another Shs 400 million towards high-end marketing.This money is to be channeled to Kenya Tourism Development Corporation (KTDC) to be lent to business enterprises to protect jobs as well as for tourism marketing the high-end market.

There was fear that the industry’s budget would be slashed by a near 70% over the 2008 allocation.The sector had experienced difficulties especially during the post election violence and subsequent global financial crisis.The sector is expected to play a key role in the achieving the Vision 2030 objectives, thus strong actions are required to withstand current challenges and return to its impressive performance that was witnessed prior to the post-election disturbances.

Another boost to the sector the exemption from tax of four wheel drive vehicles so as to revive and promote growth of this sector.

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