April 27, 2009

East Africa loses Allure For The Long-Haul Tourists

Filed under: Introduction — parto @ 7:45 am

The white sandy beaches,wildlife and tropical climate of East Africa are losing their attraction for long distance visitors facing recession and unemployment as a result of global financial crisis.To the Europeans and North Americans,it is a remote and expensive destination,and one of the first to be dropped from holiday itineraries when money is tight.

Tourism is Kenya’s third -biggest earner of foreign exchange,behind horticulture and tea,and economists fear falling visitor numbers as a result of the downturn will hit earnings and damage local firms that provides jobs and keep people out of poverty.Tourism was also affected by the post election violence a year ago where many tourists postponed or even canceled their trip to Kenya where we suffered a loss of 30.5 percent to 729,000.

Aggressive marketing at home and abroad has failed to stem the slide in the face of the world economic slowdown.Kenya’s largest group of holiday makers 42.3percent comes from Europe but this fell by 46.7 percent,thus making Kenya to cut the tourist visa fee to try to defend it’s market share

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