May 20, 2009

Online Marketing of Tourism In Kenya

Filed under: Introduction — parto @ 6:13 am

Kenya Tourism players are locked up in a marketing model that could cost them huge business. While competing destinations are fast adopting the use of technology to attract and retain visitors, Kenya is stil heavily reliant on conventional marketing techniques. Online marketing, is billed to be the most effective in modern times is yet to catch on in kenya.

Online Marketing is a thriving business that is generating billions of shillings in revenue every year. A poll carried out on eyefortravel website shows that seven out of 10 travellers use the internet as their primary source of travel information. The tourism industry is ready to embrace technology in both markrting and payment.

The concept of e- tourism for developing countries was intiated in 2004 by the United Nations. Through their conference on Trade and Development an initiative was created to give the developing destinations the technical means for marketing and selling tourism services online. Developing countries can maximise their comparative advantage in this sector,adjust their tourismm services to suit their own development strategies and become better integrated in the world economy.

This pontential rebalancing in the international tourism system is today becoming necessary as more and more tourists make use of the internet. A country like Malaysia which is one of Kenya stronger rivals in the sun and sand segment are reaping the benefit of tourism, boosted by advertising on CNN. Soon kenya will be employing both online and digital marketing of tourism.

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