May 26, 2009

The pain of budget cut in Tourism

Filed under: Introduction — parto @ 11:00 am

Players in the tourism industry await hard choices for the financial year 2009/2010.The tourism budget for 2009/2010 could be slashed a lot more than creativity will be needed to market Kenya as a tourist destination as numbers fall due to the global financial crisis.

Marketing strategies by Kenya Tourist Board will suffer a major blow. In 2008 Sh.1.1 billion was spend to promote tourism, it was funded by the government and donors who came in to help restore the countries glory after the post election violence battered the Industry.

In 2009/2009 financial year the tourism industry was allocated Sh.400 million.The expected 70% in the 2009/2010 budget will slow the the operations in the industry. Kenya Tourist Board had scheduled a number of events to boost domestic tourism which has kept the industry going in the crisis.

The ministry has held a couple of events, one recently concluded event involved partnering with Kenya Airways to bring together about 150 tour operators and journalists across the continent.

3 Comments »

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