June 30, 2009

Kenya to launch tourism marketing website in Russia

Filed under: Introduction — parto @ 7:42 am

Kenya will soon launch a destination marketing website in the Russian language to reach potential tourists among the 140 million population of Russians. The launch is part of the on going Source Market Diversification Programme that begun this month and is currently underway in the emerging markets of eastern Europe comprising Russia, Czech Republic and Poland.

The website will be linked to the www.magicalkenya.com which is a destination marketing medium. The website is aimed at breaking the language barrier which has been a major drawback in marketing Kenya in non -English speaking eastern European countries.

A statement realised by the Ministry of Tourism emphasised that for the next two months, Kenya will use Shs 16 million for promotional activities including billboards, printing and distribution of Russian language bronchures before the website is set up.

June 12, 2009

Tourism Sighs with Relief

Filed under: Introduction — parto @ 9:26 am

The tourism sector has received a boost from 2009/2010 budget the sector has been allocated Shs 1.2 billion. The Kenya Tourism Development Corporation was allocated Shs 800 million and another Shs 400 million towards high-end marketing.This money is to be channeled to Kenya Tourism Development Corporation (KTDC) to be lent to business enterprises to protect jobs as well as for tourism marketing the high-end market.

There was fear that the industry’s budget would be slashed by a near 70% over the 2008 allocation.The sector had experienced difficulties especially during the post election violence and subsequent global financial crisis.The sector is expected to play a key role in the achieving the Vision 2030 objectives, thus strong actions are required to withstand current challenges and return to its impressive performance that was witnessed prior to the post-election disturbances.

Another boost to the sector the exemption from tax of four wheel drive vehicles so as to revive and promote growth of this sector.

June 10, 2009

Lake Nakuru might dry up in 5 years

Filed under: Introduction — parto @ 10:03 am

Lake nakuru which is the home of flamingoes might dry up in five years due to destruction of the environment in its catchment areas. All rivers floeing in to the lake – Njoro, Makalia and Nderit – had dried up. The lake is now depending on sewage and storm water from the town and its environs.

Disaster is looming if destruction of the Mau Forest Complex and other catchment areas was not stopped urgently. The lake extintion would deal the tourism industry and Kenya in general a big blow because the park, famous for its flamingos,is among the biggest income earners.

The lake is a major tourist attraction for its beautiful flamingos that outline the lake with their pink colour and  amajor revunue earner.Kenya Wildlife Service (KWS)is spending Sh. 250,000 per month to provide fresh water to wildlife in Lake Nakuru National Park after the rivers dried up . This is because the flamingoes can not drink the saline waters of the lake so the management is forced to strategically place throughs within the park. The park anagement uses diesel worth Sh. 10,000 a day to pump water into the troughs.

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